Red Fox Music Hall, formerly a vinyl record factory, has been transformed into a vibrant music venue showcasing indie music artists. Retaining its industrial charm, the Hall boasts exposed steel beams and rugged brick, evoking a rustic and grunge aesthetic. Complementing this raw atmosphere, abstract art pieces and moody lighting imbue the space with a contemporary, avant-garde vibe.
COLORS
TYPEFACES
Indie rock is widely popular among gen z and millennial alternative crowds.
It is challenging to locate alternative music venues that create an immersive crowd experience.
Music venues exclusive to indie talent are rare.
Demographics: Ages 21-35, all genders and ethnicities, all income levels, urban focused areas and suburbs.
Psychographics: Music to event and festival goers, alternative individuals looking for a community out of the norm, Interested in indie artists.
Authenticity, Collaboration, Community
BRAND ATTRIBUTES
Warm, Welcoming, Outgoing